Michael Duquet is an experienced Growth Leader and Strategist with a proven track record of evolving web marketing experiences and systems. He holds a Bachelor of Arts (B.A.) degree in North American Studies from McGill University. Michael has worked with several organizations in various capacities, including Director, Digital at PDFTron Systems Inc., Director, Web Strategy at Absolute Software, Director of Optimization at strawhouse.com, Guest Lecturer - Conversion Rate Optimization at RED Academy, Web Growth Strategist at Hootsuite Media Inc., Conversion Optimization Strategist at WiderFunnel Marketing Optimization, Customer Retention Director at H Street Media, Retention Marketing Manager at Zefr Media, Retention Marketing Manager at Silver Arrow Marketing, Retention Marketing Aide at H Street Media, and Kareoke Contest Winner at Bralorne Inn. Michael's greatest joy comes from forming and leveling-up teams while bringing together different teams and departments to complete challenging and rewarding projects, on time and on budget. He is an expert in Conversion Rate Optimization, SEO/SEM, Performance Marketing, Paid Social, Paid Search, and Email, ensuring that he creates best-in-class online B2C and B2B marketing experiences that encompass all marketing channels.