Janine Gonçalves

Janine Gonçalves is a professional with 18 years of extensive experience in Trade Marketing and Sales in renowned companies such as Coca-Cola, Nestlé, and Gympass.

Janine has a strong background in Trade Marketing, including developing and executing market strategies, new product launches, working with various distribution channels, shopper marketing, and merchandising tools.

She specializes in managing Profit & Loss, handling Key Performance Indicators (KPIs), and analyzing Return on Investment (ROI) in different sectors like soft drinks, beer, waters, juices, teas, dairy, powder beverages, and coffee.

In addition to her corporate experience, Janine also has experience in the startup environment, where she managed the Activation area, directly reporting to the President.

Known for her goal-oriented and dynamic approach, Janine excels in strategic planning and execution, along with exceptional interpersonal skills at all organizational levels.