Emmanuel Probst is an accomplished marketing professional with over sixteen years of experience in research, data, and insights. He holds a Doctorate in Consumer Psychology and an MBA in Marketing, allowing him to provide comprehensive insights into the unique needs and preferences of consumers. As a Global Lead of Brand Thought-Leadership and Senior Vice President of Brand Health Tracking at Ipsos, Emmanuel specializes in brand, product, and ad awareness studies, audience understanding and segmentation, cross-media campaign effectiveness, media placement testing. He also possesses expertise in areas such as consumer research and insights, ethnography, attitude and usage studies, and tracking studies. Emmanuel is a certified Toastmaster and is fluent in both English and French. He has worked with notable companies like Kantar, InMoment, and Dynata. In addition, he has contributed to a variety of industry publications, including Forbes Communications Council, MediaPost, and Branding Strategy Insider, and has taught as an Adjunct Faculty member at UCLA.