Technische Universität Karlsruhe

Independent Marketing Consultant & Business Analyst

Mannheim, Baden-wurttemberg, Germany

<a href="http://www.witt-consulting-coaching.de">www.witt-consulting-coaching.de</a>

09/2019 - today Business Analyst Data Processing Register, Grenke digital GmbH / Grenke AG

07/2018 - 06/2019 Business Analyst & Requirements Engineer Marketing Automation, Grenke digital GmbH / Grenke AG

11/2017 - 04/2018 Consulting at Deutsche Telekom AG, HR Digital & Innovation, Transformational Discourse Team: communication concepts for digital products

10/2014 - 09/2015 Consulting at BASF Personal Care & Nutrition GmbH, Strategic Marketing:
market entry strategy, product range strategy, market and competitive analyses

Melanie Witt Consulting

Independent Consultant & Business Analyst

- product management, project management
-  media management (website, advertisements, content management, etc.)
-  development of the Online-Marketing strategy 
-  process analysis and optimization
-  responsible for a team of 5 people

Dr. August Oetker Nahrungsmittel KG

Marketing Leader Category "Sweet" & Leader Media, Dr. Oetker Professional

Our product: Starsignia - a little piece of star. We take sports merchandising into the digital era! Starsignia offers fans the unique and personal moment with their star: digital autographs with a personal handwritten note and individually recorded audio message - directly from the star for his or her fan! Each Starsignia audiograph is created individually by the star for his or her fan, thus absolutely unique!

Starsignia GmbH

Responsible for the Personal Care portfolio:  
-  Direct responsibility for a sales volume of 60 mm US$, share of innovation in total: 15%, coming from 0% in 2006
-  Development of the European marketing strategy  
-  Portfolio management of the complete European range, consisting of ~ 300 SKUs
-  Product launch and termination for 27 countries as well as partially for other regions as well
-  Design and implementation of the marketing mix
-  Conceptualisation, planning and implementation of the European marketing strategy and co-ordination of the resulting local marketing plans  
-  Responsible for resp. involvement in all portfolio innovation projects from idea to roll-out phase
-  2010 2nd place S. Curtis Johnson Award EMA for Innovation
-  2010 1st place CEO Award EMA for Culture
-  Development of customised product and support concepts for international key accounts

Since August 2008 additionally responsible for the Infection Control portfolio: 
-  Shared responsibility for a sales volume of 110 mm US$ in the health care sector
-  Development and implementation of a marketing strategy focusing on health care – successful launch of the value offering incl. value proposition, communication strategy, marketing support material package, customized health care product range as well as complete training scheme for internal and external use
-  Kick-off of all additional development and innovation projects
-  Networking with external experts and opinion leaders
-  Preparation of strategic alliances and aquisitions (due dilligence)

Diversey Inc., now part of Sealed Air

Marketing Manager Personal Care and Infection Control Europe

- Head of Marketing, Technical Centre and Microbiology, responsible line manager for 30 people
-  Member of the German board
-  Media spokesperson 
-  Member of international committees (design and implementation of European strategic projects)

Tasks:
-  Adaptation and implementation of the international marketing strategy  
-  Product launch and termination on a local level resp. launch of innovations across all product portfolios
-  Development of local marketing strategies, marketing mix, sales support programs, PR strategy, event planning; responsible for leading and supporting strategic projects 
-  Development and implementation of training schemes for the sales force
-  Budget planning
-  Member of various international project teams working on strategic European projects
-  2004 awarded the internal global Curtis S. Johnson award for innovation
-  since 04/2004 Change Manager for the subregion Central Europe (Germany, Austria, Switzerland) 
-  since 11/2004 Key Account Manager for the biggest European trade association within the market with a sales volume of 60 million Euros annually
-  High Potential status within the company
-  One of the top 5 managers (out of 45 within Germany) within a leader skills analysis done in 2004