Daniel Aitken is a seasoned global marketing and communications professional with over 25 years of experience in various industries, including the semiconductor, banking, and fashion sectors. With a passion for delivering results, Daniel has developed a unique skill set focused on effective strategic planning and tactical execution to drive growth and profitability. Having worked remotely and on-site in international markets, including North America, Europe, and Mexico, Daniel possesses a unique perspective for identifying key emerging trends and implementing ROI-based campaigns via traditional, digital, and social media. In his previous roles, he has been Vice President of Global Marketing and Communications at LeddarTech, an Executive Leader in Marketing, Communications, and Business Development at Strategic Business Solutions Mexico, and Senior Director of Global Corporate Marketing and Communications at IDT - Integrated Device Technology, Inc., among others. Additionally, Daniel has owned and operated his own company in Canada for over 14 years.