Robyn Wetzel

Robyn Wetzel is a seasoned entrepreneur and events planner with a wealth of experience in creating authentic experiences that inspire, motivate, educate, and influence a variety of audiences. Armed with a BS in Advertising and Communications from the University of Illinois and an MS in Advertising from the prestigious Medill School of Journalism at Northwestern University, Wetzel founded and currently serves as the President of In Focus Events, LLC, a full-service event management company that excels in breaking down silos, fostering cross-functional teamwork, and helping key internal audiences connect. Prior to this, Wetzel held the position of President at Events by HA-LO, a leading provider of consumer and trade promotions, marketing solutions, and custom programs. Her extensive work with CPG companies has given her invaluable insights into understanding her clients' business relationships, allowing her to collaborate seamlessly with them and immerse herself in their organizations.

Wetzel's expertise lies in creating transformative messages through a spectrum of memorable experiences, from national meetings and virtual events to innovation workshops and learning programs. She also has extensive experience in consumer insights methodology, having created her proprietary EmersionEQ® for comprehensive consumer understanding. Wetzel's deep understanding of the events industry, combined with her business acumen, has enabled her to establish long-term, holistic client partnerships to provide ongoing integrated solutions while ensuring consistency of messaging. Her reputation in the industry is so great that clients have praised her for knowing their business better than they do. With her impressive background, Robyn Wetzel continues to solidify herself as a leader in the world of event management and experiential marketing.