David Cain is a seasoned B2B and B2C software marketing expert with extensive experience in the SaaS industry. With an MBA in Marketing from Berkeley's Haas School of Business and a Bachelor of Science in both Psychology and Biomedical Engineering, Cain has a diverse educational background. His impressive resume includes the role of CMO at Lattice, Head of Global Marketing at Autodesk, and Vice President of Global Marketing at Crowd Factory, among many others.

Cain has a strong understanding of both SMB and Enterprise markets and subscription-based revenue models, making him an expert in demand gen, lead generation, direct marketing, and more. He excels at creating and managing marketing campaigns, developing messaging/positioning, public relations, analyst relations, and email marketing. Additionally, he has experience in search engine marketing (SEO/SEM), partner marketing, event marketing, customer marketing, and collateral development.

His achievements have not gone unrecognized; he was awarded the "Marketers that Matter" award for best B2B marketing team by the Wall Street Journal. As a leader, he has managed teams of up to 100 individuals and oversaw budgets ranging from $1M-$50M with a focus on measurable results and maximum ROI.