Utpal Dholakia is a highly respected academic who is making significant contributions to the field of marketing. As the George R. Brown Professor of Marketing at Rice University, Dholakia teaches MBA students about pricing and customer experience while also conducting ground-breaking research on financial decision making by consumers and investors, pricing strategies for startups, and consumer behavior. His work has been published in many top marketing and management journals, and he has extensive consulting and executive training experience in a wide range of industries, including financial services, technology, healthcare, and energy.

Dholakia received his M.S. in psychology from the University of Michigan, an M.S. in operations research from The Ohio State University, and a B.E. in industrial engineering from the University of Mumbai. He also holds a Ph.D. in marketing from the University of Michigan - Stephen M. Ross School of Business. Prior to joining Rice University, Dholakia served as an Assistant Professor of Marketing at the University at Buffalo (UB).

As a highly sought-after consultant, Dholakia has worked with clients seeking insights into consumer and market trends, intellectual property litigation, social media, e-tailing, software, hardware, and CRM adoption. He also writes extensively for Harvard Business Review and Psychology Today.