The University of Texas at Austin

Mirabeau B. Lamar High School

Manager, Consumer Digital Marketing & Merchandising - Mary Kay, Inc.

Dallas, Texas

- Serve as project lead for global <a href="http://Marykay.com">Marykay.com</a> redesign and re-platforming effort.•	Responsible for leading web content development, execution and feature enhancements for <a href="http://MaryKay.com">MaryKay.com</a>.  •	Responsible for managing the global digital creative budget and report financial health updates to senior management.•	Manage a team of four, including three full-time employees and a contractor. •	Led implementation of product ratings and reviews for the U.S. market, resulting in a 3% increase in conversion and improving SEO ranking each month since the program launch. Global program rollout underway in 2018.•	Led website redesign and re-platform for The Mary Kay Foundation website. Project was initiated and completed within a 9-month timeframe and was accomplished using volunteer resources. •	Served for two years as co-lead for the annual Global Sales and Marketing Conference. Responsibilities included forming and managing an event task force, influencing content development in partnership with senior corporate and regional leadership, identifying and coordinating with internal and external keynote speakers and budget management.•	Managed the deployment of <a href="http://MaryKay.com">MaryKay.com</a> for 19 markets, along with the integrations of digital tools including Mary Kay’s digital catalog and virtual makeover app. •	Served on a cross-functional task force that effectively reduced divisional budget by $2 million via process improvements.

Mary Kay Inc.

Manager, Consumer Digital Marketing & Merchandising

- Led web content strategy and execution of quarterly web toolkits to support 37 markets. Web content included ads throughout the site and landing pages to promote product launches, ongoing programs and Mary Kay’s corporate brand campaign. •	Responsible for reviewing and conducting quality assurance for all web jobs in all platforms. •	Partnered with analytics team to develop and use monthly audit reports to track the adoption of web assets globally. •	Led competitive analysis effort on quarterly presentations to key regional and market partners. •	Hired, managed and coached 2 full time employees, including a Senior Web Specialist and Web Marketing Associate.•	Served as lead for the evening event during the Global Marketing Conference, partnering with the event project manager and external event planner to identify and secure a site location, plan event details, logistics and execution.•	Led Rallyware pilot program with the U.S. and Russia markets to test new onboarding and gamification platform for new Independent Beauty Consultants. Program was rolled out in several markets in the EU region.

Manager, Corporate Web Merchandising & eCommerce

- Developed web content strategy in partnership with manager for all web-related assets and landing pages.•	Partnered with manager to develop and execute a campaign landing page for the Discover What You Love brand campaign.•	Conducted monthly competitive analysis and web adoption reports to inform web content strategy. •	Applied and was accepted into the Mary Kay Global Mentoring Program. •	Developed and conducted a survey to assess quarterly web content. Process-improved the web toolkit instruction guide delivery, updated format and included additional information based on market feedback.•	Led the development and execution of a video series promoting digital tools to both consumers and Independent Beauty Consultants.

Project Manager, Corporate Digital Marketing

- Managed and directed project planning, implementation, and analysis to launch new product development projects. •	Created and managed the cross-functional Project Plan which includes schedules, budgets, resources, risks and metrics.•	Led program tracking meetings to identify and resolve project risks or escalate to the Project Leadership Team as appropriate.•	Partnered with Brand Development to deliver products on time and within budget.

Senior Program Manager

- Developed promotional plan for <a href="http://getJackBlack.com">getJackBlack.com</a> and managed content, design development, execution and analysis for online and email campaigns.•	Conceptualized and developed sales communications, marketing collateral, direct mail pieces and promotions to support new product launches.•	Managed and analyzed internal sales team productivity tracking and recognition program.•	Developed monthly corporate newsletter including content development, copywriting, editing and execution.•	Sourced marketing collateral, promotional and printed pieces, including negotiations with vendors based on marketing budget.•	Created and delivered seasonal retail presentations for retailers such as Sephora, Neiman Marcus, Nordstrom and Ulta, relating to company strategy, new corporate initiatives and product launches.•	Developed new products from concept ideation, product profiling, formula evaluation and copywriting to launch. •	Executed domestic launches of new products, collections and promotional sets.•	Solicited and analyzed feedback from customer panel tests, and internal sales team to evaluate customer satisfaction and impressions of new product offerings.•	Responsible for the visual presentation and voice of Jack Black in product photography, print materials, online, on social media platforms and in merchandising. •	Managed and executed events for sports marketing partnerships, including several NFL teams, the Dallas Mavericks, marathons, cycling events and triathlons.•	Spearheaded a brand ambassador program of athletes to represent the Jack Black brand, sample on our behalf at events and engage with the brand via social media platforms.•	Managed and coached Marketing Coordinator and Marketing Interns.

Jack Black

Marketing Manager

- Conceptualized and developed email blasts, marketing collateral and direct mail pieces to support new product launches, promotions, special events, trade shows and personal appearances by Dr. Dennis Gross.•	Managed and coached Marketing Coordinator.•	Executed domestic and international launches of new products, promotional sets and marketing collateral. •	Managed strategy, budget and inventory for spa and retail sampling program.•	Conducted cost analyses and gathered feedback from Account Executives and consumers on product and promotional launches.•	Developed spa menu copy and treatment protocols for the luxury spa environment.

MD Skincare

- Managed network salon communication pieces, including quarterly network newsletter and biannual business journal.•	Executed the launch of a nationwide contest to recognize future leaders in the hairdressing industry. Responsible for editorial content on contest website and all promotional media.•	Managed ongoing campaign to promote education programs to the Bb. salon network •	Instructed and led comprehensive product knowledge classes for all new hires. All-day classes consisted of company history, the product development process and a breakdown of product categories.•	Developed forecasts and buy-in options for merchandising and sales programs.

Bumble and bumble.

Assistant Manager, Marketing

- Worked closely with art, production, sales, web and executive teams to develop marketing materials for network salons.•	Managed product promotional campaign to increase sales and supported Marketing Manager with all editorial components for corporate communication pieces.•	Supported product team in ideation and execution of marketing campaigns for various product launches.•	Responsible for gathering feedback from sales teams and salon owners post-launch of new products and marketing campaigns.

Marketing Coordinator

- Managed sales relationships with 161 salons in the west coast territory, consistently exceeding quarterly and monthly sales goals.•	Developed strategies based on coordination of sales orders in conjunction with a salon incentive program as a vehicle to educational classes and merchandising rewards.

Katharine Fife