Tim Marklein is a seasoned professional in the communication and marketing industry with over 25 years of experience. He is the Founder and CEO of Big Valley Marketing, a data-driven consultancy that helps technology companies improve their marketing and communications. With a Bachelor's degree from Stanford University, Tim has held various positions such as Practice Leader, Technology & Analytics at W2O Group, Executive VP, Measurement & Strategy at Weber Shandwick, Executive VP & GM, Northern California at Weber Shandwick Worldwide, Director, Enterprise AR+PR and Corporate PR at Hewlett-Packard, Senior VP & Partner at Applied Communications, Editor and Publisher at Envision Magazine, Senior Account Executive at Jennings & Company, and General Assignment Reporter at Milwaukee Journal Sentinel. Tim has a broad range of expertise in technology marketing, communications strategy, competitive positioning, story crafting, analytics and measurement, content marketing, digital and social advocacy, corporate communications, and reputation management. He is also an elected member of the Institute for PR Measurement Commission and a frequent speaker and writer on competitive strategy, market positioning, media, content, and analytics.