Federico Varricchio

Federico Varricchio is an accomplished marketer with a wealth of experience in the automotive industry. Having worked with global brands including Fiat-Chrysler, Mercedes Benz, and Pirelli, Federico has developed a deep understanding of product marketing, business management, and 360° marketing campaigns. With a Bachelor's degree in International Business from the University of Greenwich, a Master's degree in MSc Management from Cass Business School, and an MA in Automotive Journalism, Federico has a valuable skill set that spans both business and communication. Trilingual in Italian, English, and French, Federico has honed his communication and relationship-building skills during his time as an account executive with Unlimited Group and as a digital account executive at GTB. At Mercedes-Benz in the UK, Federico served as a tactical marketing specialist for the European region. Meanwhile, as a trade marketing analyst at Pirelli and product marketing assistant at Fiat Spa, Federico gained hands-on experience with campaign management, market research, and data analysis. Federico's professional experience is underpinned by a robust education, including studies at Lycée Français Washington D.C, the Lycee Francais of Rome, and Coventry University.