John Hayes

John Hayes is an experienced online marketer and ecommerce expert with over 18 years of industry experience. With a focus on email, social media, and content marketing strategies, John has worked with major technology companies such as iContact, showing businesses of all sizes how to optimize their potential. He is the author of multiple books, including Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing and A Crash Course in Email Marketing for Small and Medium-sized Businesses. John is a regular speaker at industry events in the UK, Europe, and the US, and is also a prolific blogger across numerous sites.

John got his start by studying Advertising, Marketing, and Public Relations at North East Scotland College. Since then, he has held various marketing roles at companies such as Viralheat, SellerExpress.com, iContact, and Summit Media. John's work has taken him across the globe, including roles as New Media Manager in Hungary for Northcliffe Newspapers and Head of e-commerce at DDHE. His expertise in online marketing has allowed him to share his insights and knowledge, making him a well-regarded figure in the industry.