Aaron Booth is an experienced B2B sales and strategy leader with over 16 years of experience across various industries, including financial, legal, manufacturing, and technology. He has a proven track record in revenue growth, team management, talent acquisition, commercial finance, and customer success. Aaron holds an MBA in Finance from Dalhousie University and a BBA in Information Systems from Cape Breton University. Aaron has held executive positions such as Vice President Corporate Development at Banyan Software, Advisor for Customer Success & Revenue Growth at Athennian, and Vice President, Growth & Strategic Partnerships at Flybits. He is an empathetic leader and coach with excellent people-management and organization design skills. He has expertise in SaaS growth, culture and values, sales process, and team building. Aaron is passionate about developing individuals and teams while achieving commercial success.