Mara Castro is a accomplished marketing communications leader with over 13 years of experience shaping and representing global brands, focusing on eCommerce, hospitality, and technology. She has a Bachelor of Interdisciplinary Studies in Communications and Health & Wellness from Arizona State University and has also studied 300 YRT Yoga Instructor at Rishikesh Yog Peeth. In her career, Mara has worked in various high-level positions such as Director of Public Relations at Arteza, Former Director of Corporate Communications at SANDOW, and Former Senior Manager of PR & Corporate Communications at Chewy. Mara is highly skilled in brand storytelling, marketing campaign development, partnership integrations, digital brand strategy, multi-channel integrated marketing, brand standard development and training, corporate event & conference production, marketing budgets, national/regional media strategies, executive media training, and corporate crisis communications.