Boston University

Harvard Business School Online

Occidental College

Greater Boston

Science says, close relationships lead to happy lives.Dovetail gathers people who share the same values through a variety of different experiences. For now, all of these experiences will be online.

Dovetail House

Founder

The Trade Desk, Inc.

VP, Global Brand Marketing

GM, Global Marketing & Communications

Deluxe has been trusted by film studios, broadcasters and ad agencies for the last 100 years and I was brought in to kick off the next century of marketing and communications. My responsibility was to distill the services and solutions Deluxe offers across 7,000 employees in 75 offices, and present a cohesive story to our customers, partners, press and staff. With a team across LA, NYC and London we executed content marketing, demand generation, social media, digital marketing, events and PR to highlight our work across creative services (VFX, VR, color) and multi-platform delivery solutions (digital platforms, broadcast, OTT/VOD syndication) to generate more business opportunities. We also launched a new logo and website to represent our portfolio of over 10 brands and 30 business lines.

Deluxe Entertainment Services Group

Senior Vice President Global Marketing & Communications

Throughout my tenure, I was part of the key team that grew The Orchard from a small startup to the largest supplier of digital music in the world. I helped shape and communicate The Orchard's value proposition to its record label, artist/artist management and filmmaker clients; music and film industry; and 250 staff across more than 25 global markets. With a team of 25 and seven direct reports, I led  product marketing, corporate PR and communications, interactive and digital marketing, digital advertising, audience development, sync licensing, strategic partnerships, design, and college and lifestyle marketing. My responsibilities included communications across various corporate acquisitions and the transition to a public company (and then private again).

The Orchard

Vice President, Marketing and Corporate Communications

- Launched and managed the interactive marketing department to create demand for our clients’ music, leading to increased audiences and sales•	Oversaw the corporate marketing and PR strategy, including the transition into a public company

Director, Marketing & Corporate Communications

- Increase eMusic subscriber base by executing direct marketing, online and offline campaigns with music festivals, retailers and magazines

eMusic

Manager, Brand Marketing

- First Orchard employee to work with digital retailers and mobile outlets (e.g. iTunes and Sprint) to promote our releases

Director, Marketing & Merchandising

- Ran a marketing company that used digital music and video to expand artists' fan base and then engage these fans•	Produced videos and crafted viral strategies that focused on translating the live experience for in-home enjoyment

Jaclyn Ranere

Jaclyn Ranere