Mervyn Bailey is an accomplished entrepreneur and expert in the field of brand and digital marketing. A graduate of the University of Washington and Instituto Tecnológico y de Estudios Superiores de Monterrey, Bailey has built an impressive track record, leading creative teams to execute high-impact campaigns for some of the world's most recognizable brands. As founder and CEO of Sway, Bailey draws on his extensive expertise in areas ranging from social media strategy and content marketing to business development and crisis communications. Prior to founding Sway, Bailey founded and led the companies youramazonAOR and SOCIO, further expanding his experience in these areas. His focus on cross-platform campaigns that drive real business results has earned him a reputation as a leading voice in his field.