Saundra Marcel is a highly experienced Designer & Brand Author with over 20 years of industry expertise. She holds an MFA in Design Criticism from the School of Visual Arts and a BFA in Visual Communication Design from the esteemed University of Dayton. Marcel is widely known for her thoughtful and mindful approach to brand-building, earning her a stellar reputation in the field.

Marcel began her career at the renowned creative agency, Real Art, where she showcased her multidisciplinary design skills in crafting captivating digital and physical experiences. Her unique talent lies in seamlessly merging words and design, which has consistently been evident in her projects. With her keen eye for detail, she founded Design Minded in 2008, aiming to bring design and thinking together in a purposeful studio practice.

Throughout her career, Marcel has excelled in understanding and aligning design with business objectives. Her ability to unite stakeholders around meaningful ideas, providing cohesion and clarity, has made her an invaluable asset to her clients. Known for her kind leadership and meticulous work ethic, Marcel's clients trust her to navigate them through the creative process confidently.

Not limited by company size, Marcel has worked with a diverse range of clients, from startups to publicly-traded entities. With a strong portfolio, she has contributed to the creation of numerous notable brands, including American Express, Arc’teryx, Calendly, Dashlane, Ellevest, lululemon, NYCxDESIGN, Toys”R”Us, and Twitter, among others.

Since 2017, Marcel has collaborated with Pentagram, the prestigious independent brand consultancy. In this capacity, she works alongside the firm's distinguished partners and design teams, primarily focusing on verbal identity creation and narratives for global clients.

Marcel's expertise extends beyond design execution. She is also an accomplished writer, having been published in renowned publications such as AIGA, Design Bureau, Metropolis, and Domus Magazine. She is a contributor to the book "Point of Purpose: How Purposeful Brands Seduce Customers and Fuel Profit." Moreover, Marcel actively engages in sharing her knowledge and experiences through moderating design panels and guest lecturing at various universities.

Her work has garnered recognition from industry authorities, including Print and How Magazines, the American Advertising Federation, SXSW Festival, and Cannes Lions Festival. Media outlets such as AdWeek, Engadget, Time Magazine, The Wall Street Journal, and WIRED Magazine have covered her projects. Originally from Grand Island, New York, Marcel currently resides in the vibrant city of New York.

For more information about Saundra Marcel and her work, please visit www.designminded.com.

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