Lisa Craig is a highly accomplished branding expert and business transformation specialist. She has a wealth of expertise in marketing, management, and business administration. With her master's degree in Marketing from Northwestern University's Kellogg School of Management, Lisa has gained extensive experience working in various organizations.

Lisa is the founder, principal, and managing partner at Northern Magnolia Brand Consulting, where she specializes in helping businesses transform their branding strategies. Before establishing her consulting firm, Lisa worked as a partner at St. James Associates, where she worked on numerous branding and marketing projects for several clients. Prior to that, Lisa was a marketing manager at United Airlines, where she oversaw marketing campaigns and brand identity. She started her career in account management at Leo Burnett, where she gained valuable experience in customer relationship management and marketing communications.

Throughout her career, Lisa has been known for her driving business transformation through her branding expertise, which has made her a highly sought-after consultant in her field. She is passionate about helping brands establish their identity and create a unique and powerful message that resonates with their audience.