Yasmin Dastmalchi

Yasmin Dastmalchi is an experienced, innovative, and results-driven marketing professional with over a decade of experience in the beauty industry.

She possesses a strong background in creative marketing, operational marketing, digital strategies, e-commerce, and product development within both mass and prestige beauty sectors.

Yasmin is known for her decisive problem-solving skills, quick learning ability, and proven track record in leading teams and excelling in dynamic, performance-oriented settings.

With a global strategic mindset, she excels as a team player and effective communicator, showcasing exceptional interpersonal and leadership skills.

Her areas of expertise span multiple professional and consumer marketing domains, including project management, brand development, and international expansion.

Yasmin also demonstrates proficiency in omni-channel business management, encompassing direct sales, e-commerce (including platforms like Amazon), digital marketing, PR, and social media.

Her educational background includes a Bachelor of Science degree from the University of California, Davis.

In her career, she has held pivotal roles such as General Manager, USA at NYX Professional Makeup, Senior Vice President - Global General Manager at Baxter Of California, and various senior positions at L'Oréal handling marketing, digital strategies, and brand management.

Yasmin's specialties include project management, creative marketing, product development, international expansion, brand development, digital marketing, omni-channel sales, multi-brand management, and driving P&L and profitability growth.

Her wealth of experience and accomplishments position her as a seasoned marketing professional with a comprehensive skill set and a proven track record of success.