Harlan Spotts

Harlan Spotts is an accomplished professor of Marketing at Western New England University. He has an impressive educational background, having earned a Ph.D. in Management and an MBA from the prestigious Isenberg School of Management at UMass Amherst, as well as a B.S.B.A. from The College of New Jersey. With years of experience in teaching marketing courses and conducting research in the field, Dr. Spotts has become an expert in areas such as brand management, advertising, and consumer behavior.

In addition to his role at Western New England University, Dr. Spotts has been involved in various organizations related to the marketing industry. His research has been presented at many conferences and published in leading marketing journals, demonstrating his expertise in the field. With his knowledge and experience in marketing, Harlan Spotts is a highly respected figure in academia and the industry, helping to shape the future of advertising and brand management.