Michelle Saba

Michelle Saba is a prominent figure in the Canadian food and beverage industry, with a background in Journalism.

Having worked in various roles from production assistant to publicist for Canadian celebrity Chef Christine Cushing, Michelle has garnered extensive experience in PR within the food and beverage sector.

Her career has taken her through collaborations with notable organizations such as Loblaw Companies, focusing on the President's Choice brand and supporting CSR initiatives like the President's Choice Children's Charity.

Currently, as the Director of Communications & Brand PR at Arterra Wines Canada, Michelle leads a team dedicated to enhancing and safeguarding the reputation of Arterra as a premier wine company in Canada.

Her passion lies in storytelling, particularly about the company, its people, and brands, and she has a specific interest in developing CSR strategies for Arterra.