Fernando Lauria is a renowned CEO with a wealth of experience in helping retail companies evolve their strategies and execution of their promotions in-store. His passion for innovation saw him launch Pricefy, where he uses his expertise to automate the process of divulging offers in-store. With an MBA in Employment Management from the prestigious Fundação Getulio Vargas and a degree in Component Engineering from FASP, Fernando is well equipped to handle the various aspects of his work. Before launching Pricefy, he held several critical positions in other organizations. He previously worked as a senior business partner at Sequenza IT Solutions, business manager at bracta, project manager at both Resource IT Solutions and C&A, and as a system analyst at Gelre and BankBoston. He also acquired technical expertise in different organizations such as NET TV, Stefanini IT Solutions, and Biz Revolution. Fernando's excellent leadership skills and innovative thinking drive his vision for Pricefy, as they help retail companies embrace automation to streamline their promotion process. Visit www.pricefy.com.br to learn more about Fernando and the innovative solutions he offers through Pricefy.