Tracy Darchini is a seasoned corporate communicator with a proven track record of success in developing and executing strategic communication plans for leading brands. With a passion for keeping up with the latest trends and societal changes, Tracy brings a fresh perspective to every project she undertakes. She boasts significant experience with internal and external communications, media relations, social media management, branding, crisis communications, corporate positions, customer and employee experience communications, and cause-related public relations campaigns. Having worked for renowned corporations such as Mercedes-Benz, Daimler Trucks, Avon, Liz Claiborne, and Cutty Sark Scots Whiskey, Tracy has become an expert in corporate branding, executive communications, and cultural transformation.

Tracy earned her Bachelor of Arts in English and Communication from Santa Clara University. Over the years, she has worked her way up the corporate ladder, starting from an account executive position at Patrice Tanaka & Co. to the Director of Communications at The Springs Living, LLC. Along the way, Tracy also served as a coach at Looking Glass Communications, Manager of Corporate Digital & Social Media at Daimler Trucks North America, Media Relations Manager at Daimler Trucks North America, Strategist for Internal Communications, Training & Education at Mercedes-Benz USA, Supervisor for Corporate Public Relations & Internal Communications at Mercedes-Benz USA, and Specialist for Corporate Public Relations, also at Mercedes-Benz USA.

In her free time, Tracy shares her expertise on personal branding on her blog and helps mid-career professionals improve their brand.