The University of Hull

Director of Retail Sales

London, Greater London, United Kingdom

News UK

Sentinel are a sales capability consultancy who specialise in commercial enablement for suppliers in a diverse range of markets and categories, from consumer goods (Nestle, Heineken, Kimberley Clark), through to home domestic appliances (Indesit), cards & gifting (Hallmark), beauty (Avon) and on line travel (Expedia, Trivago).Responsibilities Leadership of a team of Consultants. Accountable for all major client services, including new client generation, business development, programme design, programme delivery and consultancy.AchievementsWon new business with a variety of clients including Miller Brands, Accolade Wines, Kopparberg, Nestle Purina, DKB and Whirlpool resulting in outstanding client ROI and commendation.Designed and delivered a sales capability programme for a world class brewer, covering both national and field teams, resulting in significant skills improvements and supporting cultural change.Consulted for suppliers in the paper, drinks & food categories in how to more successfully plan, execute and review customer JBP's, with Tesco, Asda, Morrisons, Sainsbury's, Co-op and Convenience retailers.Led suppliers in the On Trade in how to more successfully plan, execute and review contract negotiations with customers such as M&B, Gondola Holdings, Spirit, Stonegate & JD Wetherspoon.

Sentinel Management Consultants

Consultant Director, UK & Ireland

Responsible for Convenience & Discounter customers in UK Grocery Retail marketsAchievementsSet out a new strategy for the Convenience & Discounter channels, to enable a clearer focus across both branded & private label categories to unlock profitable new channel distribution. Delivered a ‘best in class’ product range in frozen for Aldi, achieving industry leading benchmarks for quality and packaging.

Bernard Matthews

National Account Controller (Interim)

Headed up business unit teams in Discounters, Convenience, Wholesale and Impulse.AchievementsAccelerated distribution growth in the Impulse sector, resulting in over 10,000 new Britvic stockists and winning new business with WH Smith Travel, McColls, Superdrug, BP, Esso and Shell.Launched Britvic’s entry into the Discounter sector, delivering new pack & brand solutions to Poundland, Poundstretcher, Home Bargains, B&M Trading and Lidl.Executed major brand launches, incl. Pepsi, Gatorade and J20, delivering over £10m of value.Designed a new commercial capability vision & strategy for the UK sales organisation (2008-09).Won supplier of the year with P&H.

Britvic Soft Drinks

Business Unit Controller

Led as team of 3 national account managers, responsible for £80m of turnover in the Grocery channel

Neil Spencer

Neil Spencer