Alice Ellen is an experienced and passionate cultural researcher with a background in sociology and anthropology. With a Master's in Gender and Culture from Goldsmiths College and a Bachelor's in Cultural Studies and Sociology from the Manchester Metropolitan University, Alice has a deep understanding of human behavior and how it relates to branding and business strategies. Over the years, Alice has held several key positions, including Senior Cultural Researcher at Bumble, Senior Cultural Strategist at Karmarama, and Senior Researcher at The Elephant Room. Alice's knowledge of a wide range of disciplines, combined with her expertise, enables her to help brands draw meaning from the wider world and create culturally relevant propositions and strategies.