Ali Adey is an accomplished digital strategist, content creator, and mentor known for her exceptional skills in search engine optimization, social media strategy, brand relationships, ecommerce, and creative direction. With a BA Honors in English and Media from the University of Sussex, Ali has built an incredible career path by working with some of the leading global brands in the media, lifestyle, and fashion industries. As the Founder of She Mentors, a powerful community of driven women, she has created a platform for women in business to connect and exchange knowledge and ideas. Ali has also served as the Global CCO for Allthingshair.com at Green Park Content and managed the global rollout of ecommerce sites Elle Macpherson Body, Kayser Lingerie, and Fine Lines onto Shopify Plus while leading the digital strategy team at SIMON DE WINTER GROUP PTY LTD. Her accomplishments include implementing an SEO strategy for Women's Health & Fitness that boosted monthly page impressions from 20,000 to 2 million in under 12 months, championing a social media strategy that increased Women's Health & Fitness Facebook likes by over 1000%, and being a keynote speaker at AIMA's Future of Digital Publishing in Australia. Ali's extensive experience and skills in digital content, brand relationships, publishing, editing, and ecommerce make her a force to be reckoned with in the digital business landscape.