Tony Gui is a noteworthy entrepreneur and design strategist. A multi-disciplinary professional with a passion for business and design, he co-founded Kreatives, where he combines his expertise to help companies understand what matters most to their clients while setting the right strategies for execution. His innovative approach has earned him several accolades, including two Fast Company Innovation by Design Awards for FoodTech and FinTech startups.

Tony started his career as a sports physiotherapist and founded Physio for the People in Vancouver. It was here that he gained first-hand experience in using cutting-edge business and design practices to transform the clinical experience. Tony's diverse background also includes working for well-known companies such as fuseproject, Great Monday, and PepsiCo, and he has a unique set of skills, including product production and operation strategy, physical therapy, sales, and business development.

A master of multitasking, Tony has a Bachelor of Human Kinetics from the University of British Columbia, a Master of Business Administration (MBA) in Design Strategy from California College of the Arts, and a Master of Physical Therapy from UBC. In his free time, he enjoys traveling and has traveled the world with five Canadian National Sports Teams.