Nidhi Modi is a seasoned marketer with over 20 years of experience in driving measurable ROI for various business verticals. With a strong analytical background and a customer-centric approach towards marketing, she has led large performance marketing teams and multi-million advertising budgets. Her experience spans across the agency world to the brand side of B2B and B2C marketing, innovating and driving the company's marketing strategy. Her expertise lies in defining acquisition, engagement & loyalty strategies by different product/service lines rooted in buyer behavior. She has a proven track record of building world-class teams and empowering them to bring their best selves to work every day while managing multi-million dollar P&L. She is also a passionate manager & mentor with a long history of building and retaining top talent. Nidhi is a graduate in Bachelor of Commerce, with Honors, Business at Jesus and Mary College, Delhi University, and further continued her education in Digital Marketing and Strategy at Harvard Business School and Masters in Integrated Marketing Communication at Emerson College.