Monica Ortín is a multidisciplinary and experienced senior professional in on and off communications for B2C, B2B, and B2B2C companies and organizations. With over 25 years of experience, she has worked in PR consultancies developing and executing communication programs. Since 2009, she has been leading operations for AxiCom in the Spanish market, collaborating with innovative companies across various sectors such as Digital Economy, IT, AI, Blockchain, Robotics, IoT, Eyetracking tech, and Broadcasting industry, among others. Monica's expertise includes project management, decision-making, and business development, and she is also actively involved in teaching at business schools and speaking at industry events. Recognized in 2018 as one of the 10 most influential women in the Communications Sector in Spain, her areas of proficiency cover online and offline PR, internal/external communications, crisis communications, stakeholders and influencers management, storytelling and content, social media, events, and institutional relations.