Robbie Baxter is a seasoned strategy consultant with a wealth of experience in membership models, subscription pricing, and the membership economy. She obtained her undergraduate degree in AB, English from Harvard University before proceeding to Stanford University Graduate School of Business for her MBA in Strategy, Marketing, and Entrepreneurship. She is the author of the Membership Economy and has helped several businesses develop and optimize their subscription-based and SaaS models. She is also proficient in growth strategy, market assessment, segmentation, metrics, customer acquisition, and loyalty. Before founding Peninsula Strategies, she worked in various capacities such as Director of Marketing at MindSteps/ePronet, Consultant at Booz Allen & Hamilton, and Urban Fellow at New York City Economic Development Corporation. She was also a strategic advisor at Fuzzy and director of Marketing at MYCFO. Additionally, she served as member board of directors at Amava, an advisory board member at Strava, and a Lynda.com/LinkedIn Learning Expert at LinkedIn Learning.