Tessa Nyman is a seasoned professional in the world of sports and marketing research. She currently holds the position of Senior Director and Global Fan Insights Senior Lead at the National Basketball Association (NBA). Nyman is responsible for providing strategic insights, developing and executing research projects, and analyzing data to help drive business decisions at the NBA.

Before joining the NBA, Nyman worked at Nielsen Sports, where she was responsible for leading research projects for various sports leagues, teams, and sponsors, including the NFL, MLB, and Coca-Cola. She also spent time at Ticketmaster, where she was the Director of Market Research, working to understand the behavior and motivations of consumers buying event tickets.

Nyman holds a Bachelor of Science in Marketing and a Master of Arts in Advertising from the University of Texas at Austin. With her extensive experience in the sport and marketing research, Nyman has helped the NBA stay ahead in the industry through insights that have driven business decisions. Her expertise has helped the NBA maintain its relevance and success in the global sports industry.