Xuan Shu is a multi-award-winning product designer with over 12 years of experience in consumer electronics, household products, and packaging design. Holding a Master's degree in Industrial Design from San Francisco's Academy of Art University, Xuan has developed a unique design language to cater to the brand story of her clients such as Beats, Barns & Noble, and Williams-Sonoma. She has worked on numerous high-profile projects and received various accolades for her designs, including the IF Design Gold Award, Red Dot, IDEA, Good Design, Spark, and G-Mark.

Xuan spent 11 years living and working in San Francisco, giving her an excellent understanding of the US market's needs and bridging the communication gap between US-based clients and their Asian manufacturers. Her expertise in product design and development has enabled her to lead design teams and work alongside engineers and manufacturers to solve mechanical engineering and production problems.

Xuan's former experience includes Creative Director, Principal Industrial Designer, and Senior Designer roles at Palm, Smartisan Technology Co. Ltd., and Ammunition, respectively.