Jessie Chong

Jessie Chong is a seasoned professional with 18 years of experience in IT marketing, specializing in impactful multi-touch marketing campaigns.

At Trend Micro, Jessie focuses on building a robust demand generation engine and leading various thought leadership and awareness programs.

As a marketing leader in digital marketing, Jessie empowers field marketers to execute cost-effective campaigns and drive business impact by developing digital marketing buyer journeys with ROI tracking.

During Jessie's tenure as a product marketing manager at D-Link, there was a significant increase in smart switch shipments through the establishment of a thriving business partner ecosystem and channel partner program duplicated across 21 European countries.

Jessie also gained valuable insights into brand positioning and integration in mergers and acquisitions while working with the R&D team at startup Puffersoft Labs.

Education-wise, Jessie holds qualifications from Marketing Institute of Singapore, NUS Extend, Inti College in Malaysia, Columbia Business School, Coventry University, and MIT Sloan Executive Education.

With a strong background in marketing and a proven track record of driving business growth, Jessie Chong is a dynamic professional with a wealth of experience in IT marketing and business development.