Chris Sams is a seasoned product and experience design consultant with extensive experience working with prominent brands globally to realize their digital objectives. He has worked with AKQA, M&C Saatchi, Wunderman, R/GA, Splendid Unlimited, Nile, Luv, Genieology and Dare, to name a few.

Chris's expertise includes integrating design thinking methodologies into technology teams and designing UX experiences for a wide range of products and services. He has worked with major brands like Coca-Cola, Ikea, TFL, Microsoft, IBM, HSBC, Banorte, Team GB, L&G, Liberty Global, and more.

Chris's accomplishments span a range of work, from founding and funding his own app "Locations Almanac," helping to evolve the digital vision of the start-up "Digital Futures," to designing the onboard experience for a low-cost airline post-COVID-19. He has extensive experience leading UX design, service design, and product design teams.

Chris obtained a BA (Hons) Business (Advertising & Marketing) from the University of Hertfordshire, after studying A-Levels and film studies at City College, Norwich, and GCSEs at Wymondham College, Norwich.

Chris has worked as a User Experience Lead at Fierce, Product and Experience Design Consultant at Chris Sams Ltd, Service Design Lead at Nile - The Strategic Design Co., and User Experience Lead at Digital Futures, among others.