Sara Rufo is a highly qualified marketing professional with extensive experience in the digital and media industry. With a Master's degree in Communication, Culture and Information Technology from Instituto Superior de Ciências do Trabalho e da Empresa, she has held various roles in marketing and advertising agencies, such as Senior Digital Consultant, Digital Strategy Lead, and SEO Specialist. She has worked for iProspect, Amnet Programmatic Experts for Dentsu Aegis Network, and Publicis Groupe, amongst other organizations. She is currently the Marketing Acquisition Manager at Mars, where she oversees the acquisition of new customers through digital channels.

Sara Rufo's knowledge extends to web analytics, public relations, and digital performance management. As a former web analyst & SEO manager at StepValue - Web Intelligence, Sara acquired skills in web analytics tools such as Google Analytics, and knowledge on how to improve website performance. Also, as a Public Relations professional at VICE Media, Inc., Sara sharpened her communication and writing skills customized for digital media.

Sara's interest and expertise in digital marketing extend to content creation, SEO, PPC, and Programmatic advertising. She is passionate about developing effective strategies that help organizations achieve their specific marketing goals.