Pieter van Schaijck is an experienced Associate Director at Accenture Interactive with over 15 years of expertise in helping leading organizations across industries transform and implement effective marketing, sales, and service strategies to boost their revenue growth. With a Bachelor's degree in Marketing Management from HES Rotterdam and a Master's degree in Business Economics, Services, and Retail Marketing from Tilburg University, Pieter is skilled in defining business models, personalization, customer segmentation, customer journey mapping, web and mobile solution design, agile delivery, digital and marketing operating models. He has a passion for bringing strategy to life by delivering the plan of action and improving customer experience. As an Associate Director of the Growth and Business Design team at Accenture Interactive in Amsterdam, Pieter is contributing significantly to defining and implementing digital strategies, marketing automation, and design of new customer solutions across the primary industries, including Products, CMT, Financial Services, and Resources.