Massachusetts College of Art

StartUp Institute

Lesley University

Art Institute of Boston (now part of Lesley University)

Harvard University

Senior Product Designer at Kessel Run

Boston, Massachusetts, United States

- A full-stack designer (user research, user experience, interaction, and visual design) practicing user-centered design in an extreme programming/Agile project environment• Part of a semi-autonomous balanced team working on software applications• Determined design priorities, refinement of backlog and roadmap, validated technical and design execution complexities• Involved in internal initiatives and committees working to improve the workplace.

Kessel Run

Senior Product Designer

- Senior Designer working to help improve the company’s e-commerce platforms, expand their capabilities, better measure engagement, provide support tools and most important better serve users.•  Senior UI / UX Designer working on specific improvements to eCommerce site Myfonts.com• Worked on internal systems and tools used by foundries for font submission, and internal support teams in processing and testing fonts prior to making them available to consumers for purchasing  • Collaborated in the development of personas and user research.

Monotype

Senior Product / UI Designer Consultant

- Sole Senior UI/UX Designer working at this mid-size pharma/blood science biotech organization collaborating with a broad  team that includes multiple business functions such as Human Resources, Compliance, Communications, Public Affairs and IT• Defined project scope, timetables, benchmarks, overall project schedule, conducted assessment of existing solutions, gathered project requirements/features/functionality, contributed code and all site assets; performed qc verification and set up testing plan• Design/project lead and key individual tasked with helping the business prioritize, align and standardize the  key information needed on the company’s multi-language intranet site (English / Japanese)• Collaborator with team and business owners, working to resolve technical and  non-technical issues, define a project process and project plan, provide a testing plan, present test results and manage development • Hired for strong written and oral communication, ability to work on writing assignments,  business acumen, user experience expertise, creative direction and corporate branding skills.

Bioverativ, a Sanofi company

Solution Architect Consultant, IT

- User advocate, product designer, user experience and user interface subject matter expert with extensive experience in Information Architecture, Interactive and Visual Design. Working on desktop, tablets, smartphones, kiosk, kiosk widgets, admin consoles, products, and services for national and international clients across a variety of device types:Automotive: Hyundai USA, Jeep, Mopar and RAMConsumer Products: IKEA USA, HHGregg, GEOX (Italy)Hospitality: Grupo Posadas (Mexico), Margaritaville Beach ResortBanking: Westpac (Australia)Pharmaceuticals: Genzyme• Design lead on all client projects • Interfaced with external resources on product development and user research• Internal consultant responsible for delivering project direction, and product assets.

89 Degrees, Inc.

Senior Manager, User Experience

- Senior UX/UI, Visual and Interactive Designer, with a thorough understanding of contemporary user-centered design methodologies, reporting to the VP of Products  • Responsible for the design, definition and development of engaging user experiences across desktop, tablet, mobile and kiosk device platforms utilizing strong problem solving skills while working as a self-directed independent and yet highly collaborative member of the 89 Degrees creative team  • I excel in the delivery of highly analytical, creative and innovative design solutions for complex user engagement, on-boarding and user retention requirements and goals, servicing diverse clients across varied market segments and industry types.

Senior User Experience / User Interface Designer

- Part of U.S. embedded software team working in tandem with India based development/testing team reporting to corporate managers, stakeholders and product owners in Boston• UI design consultant charged with bringing the “WOW” to an internal co-developed proprietary financial services software application projected to revolutionize the financial services industry• Defined application look-and-feel across desktop, tablet and smartphone devices • Investigated framework implementation including Bootstrap to improve application responsiveness• Provided UX recommendations that enhanced and improved the open-source framework in use.

Wipro / Putnam Investments

UI / Visual Designer Consultant

- Contract UX/UI, Interactive and Visual Designer making e-commerce and interaction improvements to <a href="http://www.smartdestinations.com">http://www.smartdestinations.com</a>, Goal: to increase user conversion and sales (Ai, Ps (CC), wireframes: Omnigraffle). All design solutions/recommendations subject to A/B testing • Assisted in determining content flow within Smart Destinations’ website to better user engagement. Content creator: marketing copy, banner ads, website visual elements.• Collaborated with marketing regional managers (9 cities)and  sales/account specialists to promote company products through advertising and promotion channels.

Smart Destinations Inc.

Senior UX / UI Designer Consultant

- UI/UX designer improving <a href="http://www.edgeonthenet.com">http://www.edgeonthenet.com</a> and IOS/Android applications • Designed marketing & promotion campaigns (online/print/display); client: banner ads (Ai, Ps (CS6)• Hand coded screen views of EDGE mobile application; HTML/CSS email blasts (HTML5/CSS3, Sublime Text), interfaced with sales director, CEO and internal developer (project milestones/deadlines)• Infomation Architect defining the arcitecture of an in-progress responsive version of <a href="http://www.edgeonthenet.com">http://www.edgeonthenet.com</a> (an LGBT portal); JQuery mobile explored as potential build framework

Edge Media Network / Pride Labs

UI / UX Designer  Consultant (Web & Mobile Dev)

- Defined a business case for a consumer freemium, experiential/location based mobile only application with a rich data (analytics) backend. Wireframes/concept models were final deliverables; formally presented to upper management/UX staff with resounding approval. To pivot from original project, card-sorting/affinity diagrams, task & use case-analysis informed application development. • User interviews, observation & surveys measured application properties/features against market traction and user retention.

Constant Contact

UI / UX Designer (StartUp Institute Partner Project)

- Ad-hoc independent design contractor working on mass-market publishing products (development & design); interfaced with authors/in-house contacts on project requirements (CS5.5).

Cambridge BrickHouse, Inc.

Senior Product Design Consultant

- Instructional Designer: worked on developing learning modules that led users through learning objective sequences (initial concept, exercises, user input validation, assessment and remediation). Modules comprised a math whiteboard application• Built 100-photographer network in the Spanish-speaking world; image transfer via cloud and communication via Skype. Model deployed with 80% deferment of travel and shipping costs on Math (online) & Social Studies (print) projects

Pearson North America

Senior Designer - Product and Instructional Design

- UI/UX design lead on development of media-rich online Spanish application (15 months);  companion to textbook or as a stand-alone high school/college product. Led rapid prototyping and focus testing (Ps, Dw, HTML)

Design Project Manager - Product Design (Print & Web)

- Product designer on multi-disciplinary, multi-format education products

Designer II - Product Development (Print)

- Features, formats and graphic elements designer on several education products

Aptara (formerly Techbooks/GTS)

- Product designer, photo researcher and Spanish-speaking first point of contact with museums, trusts and government agencies securing art and photo reproduction permissions for industry leading Spanish-language Imagina

Vista Higher Learning

- Recruited, hired and supervised all design staff; handled project budgeting and estimating• Engineered all project planning, managed production, implemented workflow and reviewed all product development stages

Baseline Development Group

Production Manager

- Project manager on company website redesign; led vendor selection, contracts, determined project scope, schedule, benchmark, deliverables, testing and launch• Email marketing template designer; led intranet design development proposal (HTML)

Brown Publishing Network (now part of Six Red Marbles)

Senior Designer

- Prototyping, template development and visual design on projects for local and national clients

Publicom, Inc.

Corporate Art Director   -   Information Architect   -   UX/UI Specialist• Went on the first day at work, from working for a 12 person startup to working for a 500+ acquiring company with 4 offices spread across the United States and 1 office in Japan managing all marketing.Corporate Art Director, Brand Management, Marketing & Sales Support, Technical Documentation• In engineering with project management, personnel, scheduling, task delegation, budgeting, project projections, status reports, and CRM (MS Project) responsibilities• Within upper management business development team working with Fortune 500 companies: Yahoo, Sprint, Verizon, AT&T, Kodak, Pentax, HP, Minolta, and Epson on product customizationInformation Architect• IA project lead on proprietary image/data application (insurance/medical). First fully functional interactive prototype delivered in 14-days. Was pivotal in securing 2 million dollar project advance. (Site maps & wireframes – HTML, Photoshop, Illustrator, Visio).• Developed product navigation/migration pipeline, lead online photo image/photo sharing application customization; managed development & usability studiesUI Specialist• Lead interface customizing of company’s proprietary photo sharing engine catering to specific client requirements: AOL, Yahoo, Nextel, Sprint, AT&T, Verizon and Shutterbug (Photoshop, Fireworks)• Revamped proprietary Digita® digital camera OS (first used by Eastman Kodak); look-and-feel designs for internal approvals prior to implementation (Ps, Fw, HTML)

FlashPoint Technology, Inc

Corporate Art Director, Brand Management, Marketing & Sales Support, Technical Documentation

- Art Director at 12 person Boston Startup directing all marketing communication initiatives, including: online banner and click-through advertising; print advertisement in technology periodicals; white-paper and product documentation; trade show marketing campaigns

Opholio (acquired by FlashPoint Technology, Inc.)

Art Director

- Designed and supervised development of bi-lingual (French / English) scalable website for Quali-Phone, Europe’s leading call-center company servicing clients like Apple, FIAT and IBM • Business development & business management (partnerships, affiliations and business relations) • Lead designer on all print and website projects (ideation, prototyping, production, and testing)

Alwyn Velásquez

Alwyn Velásquez