John Short

John Short is a data-driven marketer with a strong background in tailoring marketing strategies to various products and companies. He excels in finding creative solutions to address challenges across the marketing funnel.

With a wealth of experience, John has successfully driven top-of-funnel growth through a combination of organic and paid strategies. His expertise includes referral programs, display advertising, SEO, SEM, online video campaigns, TV advertising, sponsored content, content marketing, real-time bidding networks, and conversion rate optimization.

John Short is proficient in lifecycle marketing, utilizing channels such as email, content marketing, social media, retargeting, and in-product design to engage and retain customers effectively.

His strategic prowess extends to in-depth analysis, including funnel reporting, custom lifetime value analysis, P/L analysis, ROI analysis by channel, customer economics modeling, campaign reporting, and revenue forecast modeling.

John Short pursued his education at Durham Academy and completed a BA in American/United States Studies/Civilization at Franklin & Marshall College.

In his professional journey, John has held key roles, including Founder & Principal at Compound Growth Marketing, Mentor at Endeavor Greece, Advisor at Demand Sage, Core Member at Underscore VC, VP Demand Generation at Workable, Consultant at JGS, Marketer at Yesware, Inc., Search Marketing Manager at LogMeIn, Senior Business Analyst at LogMeIn, Board Member & Social Co-Chair at SEMPO Boston, SEO Specialist at Monster, SEO Specialist (Freelance) at ideaLaunch, and Search Engine Marketing Associate at High Rankings. He also gained valuable experience as an Intern for a Broker at NAI Commercial and as a Marketing Intern at Lancaster City Living.