University of York

Chief Marketing Officer at Cheetah Digital

Denver, Colorado, United States

Google has announced the phasing out of support for third party tracking cookie's after similar privacy moves from other browsers and operating systems. Marketers now need to get data directly from consumers to power personalized marketing. But it goes deeper than just collecting first and zero-party data.I believe these changes will ultimately favor organizations that build up strong direct to consumer channels. Loyalty programs will become even more important as a means to bring brands closer to their consumers. Whatever way you look at it, these moves are putting power into the hands of consumers.Marketers must think through the value exchange they offer consumers to incentivize data collection, ongoing engagement and emotional loyalty. And brands must unify their data around consumers and their interactions with customers in order to power personalized marketing that isn't derived from snooping on them. Cheetah Digital is the only company that has the vision and technology to help marketers thrive through this disruption.

Cheetah Digital

Chief Marketing Officer

Consumer decisions are no longer influenced by megaphone marketing. Marketers must now create relevant and participatory brand experiences to earn trust and influence the path to purchase. With Wayin, marketers can deliver authentic and interactive brand experiences across owned, earned and paid channels that collect first party data at scale, meaning truly personalized marketing delivering better results.

Wayin

EngageSciences is a rapidly growing marketing engagement platform. We now serve customers across five continents including brands such as Discovery, Microsoft, Bauer Media, National Geographic, Etihad, Vodafone & Verizon.

EngageSciences

CEO and Co-Founder

Eloqua is a pioneering company that tracks customers or prospects digital body language to enable right time, right message marketing across multiple channels. Finished 2009 at well over 200% of target, making President's Club. One of a sales team of 3 that grew revenues by 68% year over year in EMEA.

Eloqua

Regional Sales Manager, EMEA

Top performing sales person in EMEA in 2004 and 2005, second top performing sales person in EMEA in 2006, and top performing sales executive again in EMEA in 2007 and 2008. Founder of the Digital Services Hub consortium, Vignette's global strategy for helping Telecoms Media & Entertainment companies manage the opportunities and threats presented by digital convergence. This solution brings together commerce, content and communities across multiple devices, enabling customers to monetize their content and third party content assets across multiple digital channels including web, mobile, IPTV and VOD.

Vignette

Senior Account Manager

Account Manager focused on new business development within the Telecoms vertical selling EAI and Portal technology.

Sybase

Account Manager

Responsible for growing direct and channel business for NEON's EAI technology within the Nordics and Benelux regions.

New Era of Networks

Sales Account Manager

Sales Manager for a UK start-up operation for a successful Baan ERP Services company based in Holland.

HSO Business Solutions

Sales Manager

Part of at team of three managing the European business of the IBM account.

Maritz

Client Services Manager

Taught English in a remote village near Ilam in the far east of Nepal. In those days it had no running water or electricity and was an odd place for a 19 year to end up. But I loved it. Some of the most rewarding moments of my life. It was a unique adventure.

Richard Jones