Larry Fleischman is a seasoned marketing leader with a data-driven and customer-centric approach. He has worked in various leadership roles in B2B, B2C, and B2G businesses, including marketing agencies. With his comprehensive marketing and leadership skills, Larry has achieved significant growth opportunities for the organizations he worked with. Larry's experience spans across industries such as marketing services, SaaS, education, logistics, financial services, and government sectors.

He excels in market segmentation and focus, data analysis, buyer and sales enablement, awareness and visibility, customer experience, and lead and opportunity acquisition. Larry's key accomplishments include a 58% increase in acquisition of new accounts through his leadership of channel marketing strategy, a 25% increase in qualified lead acquisition through field marketing best practices and integrated inbound and outbound campaigns, a 63% increase in new customer conversion rate through a customer journey mapping analysis, and contributing to a 3x revenue increase by re-positioning a mature brand through the launch of new products.

Larry holds a Bachelor's Degree in Communications and Journalism from Northern Illinois University. He currently serves as the VP of Global Field Marketing at Hownd and has previously held leadership roles at Cadence Education, Mobile Mini Inc, Fruition Partners, Televerde, WorldatWork, and Advisor Group.