Mic V Adam

HRITO Deurne

Koninklijk Atheneum Veurne

Vlerick Business School

LinkedIn Trainer & Ambassador  -  Training: Social Selling, Social Recruitment & Personal Branding  -  Consultant Employee Advocacy  -  Social Media Policy Creator  -  Keynote Speaker  -  🔔 Daily Content Posts  -  Walking 🐕 🐈 ☑️

Bruges, Flemish Region, Belgium

With my coaching and consultancy, I help people and companies realize a true ROI on their social media investments and activities by focusing on closing the gap between social media and business when it comes to sales, marketing, recruitment, and employee ambassadorship.

SALES - Overachieving quota year after year with growing margins 💲
-  Coaching for #SocialSelling to achieve set sales goals
-  Lead generation through social selling as a service

MARKETING - Creating visibility to make the brand shine 🌍
-  Coaching for personal and company profiles
-  Lead generation through organic and paid reach and campaigns

HUMAN RESOURCES -  Finding top talent for topnotch delivery 👥
-  Finding the right partners to expand product offering
-  From interview to onboarding partners

CONSULTING - 🤝 Becoming the client’s trusted advisor 🤝
-  Implementing Social Selling and Social Recruitment coaching programs
-  Social media consultancy to make B2B companies more agile and successful

Vanguard Leadership

LinkedIn Trainer  -  Owner  -  Training on Social Selling, Recruitment, Social Media Policy & Content

My responsibilities to curate the antique collection that includes Royal Dux porcelain, Val St Lambert glass, Home and handmade lace from Belgium and miscellaneous other art products.

Albert's Curiosity Shop

Antiques Curator  -  Director of Sales  -  Porcelain  -  Royal Dux  -  Val St Lambert Glass

The Social Selling Company (Nov 2017 to Aug 2018)
I have joined forces with “The Social Selling Company” to help companies successfully implement social selling throughout their organization both locally & internationally.
My Role:

-  Conduct Social Selling Training Programs for sales, marketing, and management teams
-  Accompany Social Selling/Digital Sales transition Programs
-  Creating Social Media Policies that stimulate social selling
-  Implement Employee Advocacy programs to support Social Selling


Makeover Services International (Oct 2016 – Apr 2017)
I joined forces with “Makeover Services International (MSI)” to perform LinkedIn Profile Makeovers as part of the 11 countries being served. They operate globally with local resources like me. They We offer discrete makeovers of LinkedIn profiles and LinkedIn Company Pages and Re-makeovers.

My Role:
As country manager:
-  Business development
-   Marketing
-   LinkedIn Profile MakeOvers

ubeon (Sep 2011 – Sep 2013)
ubeon is a cooperative network of independent business coaches, consultants and trainers. They help companies in their development with regard to market, organization and people.
The ubeon Academy offers open training courses on topics like communication, personal skills, system thinking, social media, etc.
My Role:
As a social media expert and policy creator, I delivered:
-   Social Media Strategy Advice
-   Social Media workshops and training (in-company and open formats)
-   Created Social media Policies
-   Consultancy on social media
-   Conversation Management

The Networking Coach (Oct 2009 – Apr 2010)
The Networking Coach has evolved towards Really Connect. They focus on the power of networking in both the offline and online world by giving presentations, workshops, training, corporate programs and webinars.
My Role:
-   Operational marketing
-   Business development and Account management aka Sales
-   Creation of multi city multi event training roadshow (50 sessions in 3 months)

Alliance and Business Manager – Sales & marketing representative in Belgium - CEO - CFO - CMO

- Takes over the role of the Data Protection Officer in an organization in line with GDPR requirements
- Writes social media guidelines and policies (policy) to make your employees ambassadors)
- Serves as an independent expert inside an organization
- Deals with privacy and data protection issues and offers internal advice
- Helps with GDPR compliance. Assists with the GDPR implementation & maintenance follow up (strategy, legal context, framework, processes, data & info mgt., architecture, tech, tools, data & info security,…)
- Monitors, evaluates and steers the DPIA process
- Conducts all relevant communications with the Data Protection Authorities
- Connects the dots between Social Media and GDPR

My soft skills: creativity, persuasion, collaboration, adaptability, time management, influencing, people management, agility and flexibility

Common misspelling of my name are:
Mick, Mik, Miek, Michel, Michael, Michiel, Nic, Nick, Niek, Vick, Vic, Adams, Mac, MacAdams, MacAdam, Mc Adam, McAdams

Freelance DPO - GDPR Data Protection Officer - Social Media Policy Creation & Consultancy

Scredible is an Irish start-up and next evolution of Really Connect to take social networking to the next level.

Scredible Professional Development & Training (PDT) practice (ex-Really Connect) is the #1 LinkedIn training team in the world, helping organisations to become more successful by embracing the power of LinkedIn, social selling & social recruiting. Our services range from giving presentations, training & workshops to a corporate programme, including a certified ‘Train The Trainer Academy’.

I’m mainly giving in-house training sessions & workshops on social media (LinkedIn, Twitter, etc.)  I work closely with clients to fine-tune social media policies, strategies and implementations.

Scredible PLC

Social Media & LinkedIn Trainer & Consultant

1. Working and keeping the social media channels of this professional organisation in the air and on track.
2. Supporting all the ADM events (#admbe) via a number of social media channels
3. Providing and sharing content on matters around my social media track

ADM - Share & Connect

Social Media Manager - Community Manager - LinkedIn Leadgen Automation

I lead the design, development, and implementation of personalized client sessions focusing on One Unisys messaging, client trust, and an innovative approach to solving client business problems.

I worked with the sales force, Unisys subject matter experts, the client, as well as other appropriate resources both within and outside of Unisys to create and deliver a compelling, interactive, and informative session focused on exploring and solving clients’ individual needs.

I ensured the vision of the ECI Client Experience is appropriately interpreted and consistently delivered.

I worked in worldwide team of ECI Directors.

Unisys Belgium

Director - Executive Center of Innovation (Brussels/London)

- I created and implemented an annual Belgian CEO seminar that has an industry and market wide reputation of high level and high quality and being compared to the DAVOS conference..
-  I define marketing strategy and plan for Belgium (starting with target market definition and customer selection, solution selection and definition, creation of USP’s and SWOT analysis, etc.)
-  I created and executed the annual marketing plan including the marketing communication plan with key messages, event type definition and execution, funding and co-funding by alliances, etc.)
-  I created, follow-ed up and controlled of the annual marketing budget using KPI’s to monitor the performance by program, customer, and responsibility for lead generation via multiple channels
-  I Implemented Account Based Marketing strategy to increase customer revenue generation
-  I managed the Strategic Alliance Management for Belgium to increase sales

Marketing Manager  -  Project Manager

- I grew sales from 3M€ to 6M€ or 35% of the total company sales (up from 25%) of 15M€.
-  I Set up distributorships in every European country (100% coverage), up from only a handful of countries.
-  I started French subsidiary to better serve the French market place to double sales (From 400K€ to 1 M€).
-  I successfully negotiated new OEM business with Kimberly Clark and DiverseyLever.  Implemented Just-in-Time sales and delivery system to increase sales by 25% to achieve 1.5M€ annually.
-  I restructured sales & distribution channel in Europe.  Consolidated countries with multiple distributorships into master distributorships (e.g. Netherlands: from 60+ to 1, Switzerland: from 45 to 2, Austria: from 25 to 1)
-  I created of the international business plan with P/L responsibility
-  I created and implement international marketing strategy
-  I managed team of 6 people (2 sales and 4 admin)

OPHARDT hygiene

European Sales Manager & Salesperson

- I downsized and closed loss making subsidiary in the USA
-  I Increased worldwide sales from 4M€ to 6M€ (20% annually)
-  I added and managed Black & Dekker USA to the customer list
-  I managed the USA subsidiary (+/- 30 people) as General Manager
-  I was responsible for the strategic planning and budgetting with P/L responsibility
-  I managed 3 teams (Belgium: 4, France: 5, USA: 28 (22 production people – 6 sales and admin)

Van Aerden Group

International Sales Manager

- Increased sales from $3M to $4M over 2 years
-  Obtained several product certifications from renowned testing institutes such as TNO (NL), TUV (D), etc. to support sales in the European arena and to provide favorable negotiation position with insurance companies
-  Introduced successfully several new products leading to sales of 1M€
-  Penetrated Mass Merchant (Halfords) channel in the UK with complete product line
-  Recruitment and management of international distribution channel
-  Creation and execution of  international sales and marketing plans
-  Marketing support to distributor at fairs, customers and mass merchants events
-  Managed team of 3 people

Kryptonite Corp.

European Sales and Marketing Manager  -  Training supervisor

Freelance contractor involved in the setting up of LHS in the USA.

I wonder where my friends Richard van der Blom and Jan Willem Alphenaar where while I was making major waves in the IT business.  I beat all the new kids on the block like Mario M. Martinez Jr., Kevin Thomas Tully and Timothy (Tim) Hughes to being a social seller since most of them were in diapers

Lernout & Hauspie Speech product

US Operations Manager

- Introduction of Wang Office Automation Software
-  Award at Flanders Technology Fair for presenting new technology creatively
-  Created cost savings plan of 33% on $1M budget for product internationalization
-  Support (both 1st line and 2nd line) of sales people
-  Project management at major customers (Office Automation Systems)
-  New product introductions
-  Internationalising of software products
-  Managed different team over the course of time (e.g. 28 translator and project managers)

Mic Adam

Mic Adam