Shelley Ellis is a highly experienced marketer with over 25 years of experience under her belt. She has specialized in search engine marketing (SEM), pay per click, and paid search for over 15 years, and has also successfully navigated the world of video and social marketing. As a sought-after speaker, she has given talks at conferences like AdWorld Experience, presented webcasts, hosted a podcast, and delivered presentations at numerous industry events. In addition, she has contributed to several esteemed websites as an expert contributor, including Search Engine Land and MarketingSherpa. Shelley holds a Master's-level education in Marketing and Business Management, and has worked for a range of companies, including Cinsay, iCrossing, and Cardinal Path.