Henk Groenewald is a brand performance expert and the founder of theBRANDecologist. With over two decades of experience, he specializes in helping design, advertising, and interactive firms and their clients with brand research, strategy, tactics, messaging, and evaluation for their clients. His focus is on crafting brands as actionable, measurable business tools, that provide tangible creative, financial, marketing, organizational, and customer results. His approach goes beyond creative window-dressing, enabling clients to better understand and exploit business goals such as growth opportunities, new revenue channels, premium pricing, fresh target markets, differentiation, and connecting audiences more meaningfully to offerings. Henk has done work for Citibank, Proctor and Gamble, SAB Miller, Pfizer, and Diageo, bringing valuable cross-industry learnings to bear to create practical, hard-working brands that are designed to thrive in the real world.

Henk studied Architectural Studies at Oxford School of Architecture and has held prominent positions at various organizations such as Methodologie, Posner Advertising, Butter Branding, The Concept Group, and Kaiser Associates. He has been a Principal and Brand Strategy Director, Senior Account Executive, Senior Consultant, and Group Brand and Marketing Strategist in various capacities. At theBRANDecologist, he helps clients, agencies, and design firms in all phases of understanding, creating, executing, and nurturing a brand to be a successful, hard-working, and measurable asset.