Soraya Merino is a seasoned professional with a background in Information and Documentation Science, accentuated by her proficiency in English gained through her academic pursuits. Her ability to empathize with clients and professionals from diverse cultures has been a cornerstone in her career. With a strong focus on the analysis, classification, management, and maintenance of databases, she has honed her skills in a highly analytical manner, leading her to excel in various roles.

Transitioning into the role of a Sales Director, Soraya leveraged her linguistic and analytical abilities to excel in the realms of digital marketing and technology. Proficient in SEO, SMM, and SEM strategies, she thrived in developing business plans, identifying new opportunities, and fostering strong client relationships. Her prowess in public speaking shone through as she represented Internet Advantage at national and international events across continents.

Passionate about mentoring and teaching, Soraya found fulfillment in disseminating her expertise in Digital Marketing to budding professionals. Her rich experience led her to become part of the faculty at ESIC, where she imparted knowledge on Web Analytics, SEM, creative campaigns, and affiliate marketing. Continuing her professional growth, she seized the opportunity at Tradedoubler to drive commercial opportunities not only in Spain but also in Portugal and Latin America, ultimately ascending to the role of Country Manager for these markets.

In her role as Country Manager, Soraya undertook strategic perspectives, overseeing business development, client interactions, and team management. Her responsibilities extended to developing business plans, fostering company growth, and mentoring a team of 25 professionals, showcasing her capabilities as a dynamic and strategic leader.