Amanda Archer is a marketing professional with extensive experience in sponsorship, media, brand strategy, experiential and mobile marketing, data analytics, business development and media sales strategy.

She earned a bachelor's degree in Business Management and Sports Administration from the University of Miami and studied Business at the London School of Economics and Political Science.

Archer held a variety of marketing roles at ESPN, Team Epic, IMG, and the University of Miami before becoming the Director of Global Marketing, Sports at Nielsen. During her career, she gained expertise in revenue and inventory analytics, customer marketing and sales, as well as sponsorship marketing.

With a passion for sports and an analytical mind, Archer is well-versed in navigating the ever-changing marketing landscape, finding new ways to engage with consumers while driving business growth.