University of California, Berkeley

Helping Data Engineers Manage Complexity

San Francisco, California, United States

Discover, prepare, query, and visualize data from one integrated data catalog across on-prem and cloud databases.

Promethium

Growth Marketing Manager

iDentalSoft is a Seed Funded Dental Practice Management platform in the healthcare tech space that's seen significant traction in the SMB to DSO sized practice space, most recently providing services to Dignity Health along with supporting internal corporate sponsored dental practice requriements in the Mountain View Area.  It's agile product development architecture and lean go to market strategy enable practice management, patient communications, and multi-practice management in a comprehensive product suite that benefits cloud-focused dental practices while adhering to changing  HIPPA and regulatory requirements.

iDentalSoft

Marketing Director

Leading the end-to-end strategy and execution of all digital demand generation initiatives, including:

Conceptualizing, planning, directing and optimizing audience targeting, creative/media, and budget allocation to maximize growth and business results.

Managing the online/digital acquisition marketing budget and optimizing for key metrics including audience reach, engagement, lead generation, and spend.

Leading the end-to-end A/B testing process of key marketing materials and campaigns across digital channels to drive ongoing campaign optimization through key channels including SEM/PPC, Paid Social, and Affiliate.

Owning <a href="http://Nylas.com">Nylas.com</a> corporate website performance with a focus on both organic (SEO) and paid traffic growth (including keyword performance), engagement/click activity, and initial conversion to lead.

Measuring, synthesizing, extrapolating and presenting key findings from owned and paid digital channels to help inform short and long-term efforts to drive the business forward.

Partnering with product marketing to become an expert on our target audience, the messages that appeal to them, the company’s tone of voice,and their decision criteria to map out a buyer’s journey across Nylas digital channels and marketing offers (e.g.content, developer accounts, hand raisers).

Forecasting and reporting on through-the-funnel results of all online demand generation activities.

Owning the Nylas email marketing program inclusive of audience segmentation, campaign creation and management, and performance.

Instrumenting an on-demand analytics solution incl. BI front-end to deliver performance insights to business stakeholders.

Nylas

Demand Generation Manager

SEM Engine Optimization
Keyword Research Optimization
Product Managed Landing Page Development for <a href="http://Vacationrenter.com">Vacationrenter.com</a>
Other (NDA)

Wilbur Labs

Marketing Manager

Digital Marketing Associate at MemSQL

Responsibilities encompase demand generation, product adoption, and sales funnel growth at MemSQL.

Key areas of focus include:
-  Demand generation via Google AdWords, Facebook Ads, Twitter Ads
-  Automate and monitor marketing and sales funnel dashboards using SQL and bi tools
-  Drive technical sales enablement support, growth technique implementation, and negotiate vendor contracts
-  Created custom landing pages in Marketo to that increase signup rate and decrease cost per lead in account based targeted audiences.
-  Design, Implement, and Present webinars and webinar conversion to sales process
- Collaborated with Sales, Engineering, and Marketing teams to build and optimize nurturing campaigns
driving sales enablement campaigns.
- Maintained and Analyzed lead database in Salesforce ensuring accuracy and routine hygiene
- Built net new Marketo campaigns designed to drive conversions down-funnel with data driven
drip segmentations
- Construct and deliver presentations to business stakeholders
- Represented MemSQL in marketing event with potential customers at trade shows, meetups, and conferences
- Drove growth and adoption of MemSQL's Cloud offering and on-premise F500 & Defense spaces.

SingleStore

Digital Marketing Associate

- Worked primarily on Google Ads, Twitter Ads, and LinkedIn Ads.
-  Focused on sales funnel generation and remarketing campaings.
-  A/B testing of channel, creative, landing page optimization.

Sisense for Cloud Data Teams

Marketing Coordinator

- Allocate marketing budget between 4 channels with personal monthly budget exceeding 230k
-  Drove over 12 million dollars in company revenue above ROAS goals.
-  Manage A/B testing for Google Search, Google Shopping, Yahoo-Bing, Google Display targeting and landing pages for optimal user engagement and efficient acquisition.
-  Analyze organic/paid advertisement performance using Looker, Woopra, Google Analytics and platform-specific reporting.
-  Created a cross functional Landing Page Optimization document increasing on site signup rates 20% along with incremental revenue lift.
-  Development and optimization of lean marketing tool stack from 6 to 89 employees.

Mason Hooten