Halie Soprano, an accomplished professional with a Bachelor of Arts (B.A.) degree in Public Relations/Business from Penn State University, has a passion for developing engaging conversations between brands and their consumers. With years of experience in social media strategy, paid social media strategy and analytics, blogger relations, event planning, and content curation/creation, Halie has proven herself to be a proactive, innovative communicator, and problem-solver. Her creative talents and communication skills make her an exceptional brand communicator. Previously, as the Director of Partnerships & Social at Beekman 1802, she deployed content and digital engagement strategies to support brand development, while maintaining excellent attention to detail. As the former Manager, Paid Social Media at Under Armour, she was responsible for organizing statistical information about digital engagement across social media channels. She has worked with numerous organizations, including WeddingWire and Lola Accessory Boutique, and has focused on the evolving use of digital media in creative communications. Halie has a special interest in finding fresh new ways to tell a brand's story, and she is known for her organizational skills and exceptional teamwork.