San Jose State University

Manager, Deal Strategy & Monetization at Sumo Logic

San Francisco, California, United States

Sumo Logic

Manager, Deal Strategy & Monetization

Senior Analyst, Deal Strategy & Monetization

Analyst, Deal Strategy & Monetization

- Managed Pre-Sales opportunities regarding pricing, recommending products, and analyzing inventory availability• Trained Associates on all Post-Sales duties including approving IO’s, campaign optimization, and margin management• Revised percentage allocation for blend products to maximize VCR. Analyzed pub eCPMs, % of total bookings, and calculated the amount of impressions to ensure revision still maintains profit margin goal

YuMe by RhythmOne

Senior Media Strategist, Pricing and Yield Management

- Managed the day-to-day campaign performance and delivery while proactively recommending tactics for campaign optimization• Analyzed network supply to ensure supply publishers are maintaining both performance and payout• Secured third party inventory with low traffic acquisition cost for key accounts

Media Strategist, Pricing and Yield Management

- Led client kick-off calls and executed campaign launches by working with internal teams to ensure successful rollout• Utilized the Content Discovery and Planning platform to collect relevant stories that matched with clients' goals and objectives as part of campaign optimization• Produced weekly reports for clients that met their needs and requirements by collecting appropriate data points and insights, such as engagement rate and brand lift, through internal platform and 3rd party sources• Monitored overall campaign performance frequently from pacing, fill, breakout of inventory sources, 3rd party vs. our platform numbers, and worked closely with Ad Ops to adjust course when necessary• Presented end of campaign wrap presentations to clients regarding results, key findings, optimization strategies, and future recommendations

inPowered

Account Manager, Client Services

- Forecasted weekly partner revenue for all Direct ad sales campaigns based on current pacing and risk adjustments for the Finance team, Director, and EVP of Media• Responsible for all publisher partner analytics and metrics as well as month end media billing, creating partner Insertion Orders, and month end revenue reports• Own and continuously updated internal reporting dashboards on a daily basis relating to key business metrics such as partner ad impressions, gross and net revenue, Contribution Margin, CTR, and eCPM rate• Collaborated with Account Management and Sales Operation in providing partner avails and media reallocation for optimization purposes • Managed all partner relationships within our HealthWeb network by allocating and communicating campaign goals and priorities

Healthline Networks, Inc.

Business Analyst, Partner Relations and Ad Operations

- Collaborate with Advertising Operations to prepare quarterly flux analysis to determine which revenue channels are most profitable by average CPM and CPC• Manage the month end close process for Advertising Revenue as well as reconciling all new and existing contracts/insertion orders from an Ad deliveries Google DFP Report• Perform monthly Year to Year revenue analysis for Net Transaction Revenue, Average Transaction Revenue, Average Purchase Price, and number of closed transactions for all 23 districts • Validate that all closed transactions in internal system meets criteria to be included in weekly commission runs for 2000+ agents and brokers • Participate in month end close process by reconciling revenue between Zip's proprietary system, Sub-Ledger system, and Microsoft Dynamics General Ledger • Coordinate with District Brokers and Compensation Manager in preparing quarterly reports for corporate incentive programs such as President's Club

ZipRealty

Revenue Accountant

- Prepared and presented daily cash flow projections for upper management• Managed over 50 vendors and customers to ensure that payments were received timely according to discounted terms• Collaborated cross functionally with customers and project managers regarding contract documents and other contract modifications, and approvals related to orders• Performed weekly and monthly bank reconciliations as well as client balance reconciliations

Expertus

Accounting Associate

- Audited loan application files to verify that application data is complete and meets establishment standards• Maintained professional relationship with all parties involved in loan transactions as a key component in marketing and business growth• Faciliated reporting on behalf of the Bank with third parties, both title companies and appraisers• Insured urgent loans were done in an accurate and efficient manner and approved before the end of the day• Inputted borrower’s information and financial data into loan origination software, Calyx Point

Alpha Casero Inc

Financial Intern

- Recommended sale campaigns to clients about various products as an effort to promote business and maximize profit• Sustained accurate inventory and made sure that products were always prominently displayed and shelves were never empty as an effort to always achieve sales target• Established and maintained client relationships by calling clients for appointments and checkups

Angela Lim

Angela Lim