Erin H. Sun

Erin H. Sun is a seasoned professional with a strong background in user growth and monetization strategies in the gaming industry.

Having served as the Senior Manager of User Growth at bilibili Group, Erin has demonstrated exceptional skills in driving user acquisition and engagement on digital platforms.

Prior to her current role, Erin held key positions at WB Games, including Manager of Ad Monetization and Manager of UA & Ad Monetization, where she honed her expertise in optimizing advertising strategies for revenue generation and user acquisition.

With a wealth of experience in the gaming sector, Erin is known for her innovative approaches to expanding user bases and maximizing monetization opportunities.

Her contributions to both bilibili Group and WB Games have solidified her reputation as a results-driven professional with a deep understanding of the dynamics of user growth and advertising in the gaming industry.