Founder at The Lightning Co  -  Partnering with female-founded brands to build meaningful digital communities and strong tech platforms.

Los Angeles, California, United States

The Lightning Co partners with female-founded brands to build meaningful digital communities and strong tech platforms.

The Lightning Co

Founder

- Manages and executes SaaS product vision and roadmap - Owns b2b self-serve campaign management user lifecycle and experience. - Designed and scaled onboarding for hundreds of premier b2b users. - Collaborates with business development, engineering, and design teams to scale product - Strategizes revenue-generating product features, which accelerated b2b user launch time by 75%, increased MRR by 5% month over month, and decreased b2b user churn rate by 12%.

Heartbeat

Director, Product Lifecycle

As with any startup, I wear many hats at Heartbeat. My 8+ years of DTC, B2B, and SaaS experience coupled with my empathy-first leadership approach allows me to drive growth across several departments. Product Development: - Own the SaaS product & B2B user lifecycle - Spearheads customer product solutions through agile / scrum methodology - Collaborates closely with both in-house and remote Product and Engineering teams to drive the execution of the product development. - Provides technical requirement documents for product and engineering teams - Right hand of the head of Product to inform & build out product roadmap - Strategizes revenue-generating product features Revenue Operations / Strategy: - Designed implementation phase from ground up for SaaS clients - Designed and deployed SaaS Onboarding experience and procedures - Led the implementation phase for over 100 premier and emerging brands (including scope of campaign, campaign KPIs, campaign timeline, campaign build-out, launch and performance of campaign) - Identified inflection points in client lifecycle resulting in shortened sales cycle - Strategized approach and improvements for Client Success management Marketing: - Collaborate with CMO to create and implement engagement strategy to increase CLTV - Rolled out renewal & retention strategy - Spearheaded B2B product marketing strategy Achievements: Launched SaaS/PaaS for over 100 B2B Users Accelerated B2B user launch time by 75% Increased MRR by 5% month over month Decreased B2B user churn rate by 12% Closed 25% of overall sales target via B2B user renewals Heartbeat is North America's leading consumer engagement platform connecting emerging and premier brands with real people. Heartbeat provides consumer insight tools, customer acquisition channels and campaign automation.

Lifecycle Manager

I love building things. I have a strong sense of curiosity and passion. I wore many hats at Prepaired, which allowed me the challenge I crave.Starting off I was responsible for the lifecycle of SaaS users and successfully rolled out an onboarding roadmap to support & scale the first 400 B2B users. Other accomplishments and responsibilities include:* Spearheading customer solutions for B2B and B2C users* Strategized with CBO, CTO, and Sales team on integration partnerships and go-to-market product strategy.  * Informed user demos, onboarding, and pitch decks * Worked in tandem through Agile/Scrum Methodology with off-shore development team to inform product roadmap, MVP, new feature rollout and testing, and user engagement. * Built out the communication strategy for all B2B & B2C users including Email Marketing (Consistent Open Rate of 55%), Platform messaging, Social Media, and print.

Prepaired, Inc

Brand Manager & Product Owner

Worked with Growth, eComm, and Marketing teams to inform strategy to decrease churn rate and increase in LTV of Customer Built relationships with over 100 monthly subscribers Led department in revenue generation Exceeded sales & renewal goals by 75% month over monthLed initiative to  improve internal team processes Streamlined team's onboarding and training program

The Honest Company

Senior Client Relations

Created a healthy and thriving cultureBuilt and managed teams of 200+ volunteers and 10 direct reports Established retention program, increasing conversion by 50% in the first quarter. Developed successful training and leadership programsSpearheaded communications via in-house communications, digital, social media, and on-stage platform

Elevate

Director of Community Engagement

Rapidly grew to branch’s top seller by exceeding sales goals. Became the company’s youngest manager in company history to exceed sales and company goals.

AMERICAN EAGLE OUTFITTERS INC.

Management

Conducted market research and go-to-market launch for the second campusLed and developed support staff of 10Grew volunteer team from zero to 100 in a few monthsCreated and presented growth and revenue reportsCommunicated via Social Media and stage platform

Kristi Koch